More plumbers at your counter, more of their spend on your invoices

Three doors, three different buyers

The quickest way to spot wasted marketing at a supply house is to ask which door a campaign was meant for. Most of the time, nobody can say.

Each door gets its own service. Plumber account growth works on the counter. Project desk marketing works on quotes and specifications. Showroom marketing works on fixture selections and the handoff back to the trade. The services overview explains how to decide which to fix first.

What we do, and what we never do

We plan, write, build and run marketing for plumbing suppliers, and we advise owners and sales managers on positioning and growth. That covers catalogue content, search and ads aimed at plumbers, showroom campaigns, consent-based follow-up and reporting.

We are not a plumbing contractor, and we are not a distributor. We don't install, repair or service anything, we don't carry stock, and we will never sell to your customers. That matters because the plumbers you serve need to know your marketing is not quietly building a competitor.

The arithmetic of one plumbing account

Before anyone talks about ad budgets, put a value on one account. These are placeholder figures; swap in yours.

Say a four-truck residential service shop buys $9,000 a month in materials across all its suppliers, and you currently get 30% of it, or $2,700. At a 24% gross margin that is $648 a month from them. Move your share to 50% and the same account is worth $1,080 a month, an extra $5,184 a year in gross profit without finding a single new customer.

Now compare that with a brand-new account opened at 15% share: $1,350 a month in sales and $324 in margin. Both outcomes are worth chasing, but they need different marketing. Raising share means truck-stock programs, reorder reminders and a website that makes the second branch visit easier than the competitor's. Opening accounts means being found by plumbers who don't know you yet. Our share-of-wallet guide works through both, step by step.

Proof from our HVAC work

We don't have published case studies from plumbing suppliers yet, so we show results from our HVAC work and explain what transfers. BoilerPart.ca grew organic traffic 180% with 2,000+ programmatic pages, which is the closest model for a large plumbing catalogue. CombiBoiler.ca earned 500+ page-1 rankings for combi-boiler keywords, a reminder that one product category can carry real search demand. HVACDeal.ca produced 500+ leads at a 12:1 ROI.

None of that is a promise for your business. The results page separates what each case proves from what it doesn't.

Coverage from coast to coast to coast

We work with plumbing suppliers in every province and territory. The map changes the marketing: Quebec requires French on websites aimed at Quebec customers (OQLF), plumbing permits sit with different bodies in each province, and the fuel mix that drives water-heater and boiler sales swings widely from Alberta to Prince Edward Island. The areas page links to a page for each region with its regulators, climate and programs.

Who's behind Plumbing.Trade

Plumbing.Trade is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian group headquartered in Vancouver, British Columbia. It is led by Ali Sedighi, MBA in Technology Management, who has more than 17 years of digital marketing experience since 2007 and has built 150+ live HVAC websites. Read more about us, compare plans and pricing, or call, text or email to talk about your branches, your showroom or your catalogue.